Design brief

Dana Whitfield | 00:00
Lena, the current bags look like everyone else's. I want people to spot us on a shelf.

Lena Ortiz | 00:20
What has to be on the label besides the name?

Dana Whitfield | 00:31
Origin, process, roast date, and a short taste line. And a sticker spot for wholesale.

Lena Ortiz | 08:15
For the material I'd go with a mono-material bag, it can be recycled with soft plastics.

Dana Whitfield | 08:40
Is it more expensive?

Lena Ortiz | 08:44
About ten percent at your volumes. I'll bring numbers.

Lena Ortiz | 20:10
I'll show three directions in four weeks, then we pick one and do the print files.